What is Green Key
Green Key is an international eco-label for tourism facilities. Since 1994, Green Key has been a leading standard of excellence in environmental responsibility and sustainable operation within the tourism industry. The Green Key programme is run by the Foundation for Environmental Education (FEE).
Green Key provides a well-proven framework for an establishment to work with its environmental management on sustainability issues, including awareness raising. The high environmental standards expected of these establishments are maintained through rigorous documentation and frequent on-site audits. Green Key is eligible for hotels, hostels, small accommodations, campsites, holiday parks, conference centres, restaurants, and attractions.
After achieving the prestigious international award, the establishment can use it in its Public Relations and marketing. For guests, a Green Key shows that the establishment is committed to reducing the environment impact of their stay.
The Green Key Programme is linked to the Sustainable Development Goals 2015-2030 addressed by the United Nations. The programme is recognised by the World Tourism Organization (UNWTO) and UN Environment (UNEP), and the Green Key criteria are recognised by the Global Sustainable Tourism Council. In addition, Green Key is working in close cooperation with the University of Surrey from United Kingdom to receive scientific-based support.
Who is Green Key for?
Green Key Kenya
Green Key Kenya is run by the Kenya Organization for Environmental Education (KOEE). KOEE is the Kenyan chapter of FEE and has been in operation since 1997, with a focus on education, training and consultancy for Sustainable Development. KOEE is collaborating with stakeholders from the Ministry of Tourism, Ministry of Environment, as well as relevant industry associations in ensuring the programme is run in a responsive and transparent manner.
Why Green Key in Kenya?
Kenya is one of the leading destinations in Sub-Saharan Africa mainly known as the home of the original Safari and iconic world marathon champions. For decades, millions of visitors have taken Safaris, meaning a journey to various wildlife habitats to experience nature, witness the wildlife spectacles, open wilderness, and interact with the indigenous communities. Kenya’s tourism is over 80% nature-based with the revenues generated going back to protect its base resources. Sustainability is therefore paramount for Kenya.
Kenya’s Vision 2030, the national economic blueprint, recognizes tourism as one of the lead sectors with potential to contribute to 10% GDP growth. The Government of Kenya is now working to make the tourism and hospitality industry more economically vibrant, as well as be able to conform to social and environmental standards for greater and sustained impact. This is in response to the challenges posed by climate change, bulging populations, diminishing natural resources and consumer trends that are driving adoption of sustainability practices across the tourism value chain.
Green Key Kenya therefore provides tools, expertise and relevant resources needed to contribute towards the sustainable tourism agenda.
Why Join Green Key Kenya?
Green Key Kenya is managed by the Kenya Organisation for Environmental Education, a chapter of the Foundation for Environmental Education, headquartered in Denmark.