The Year 2 of Phase II of the Campaign entered started in 2016 with the national launch being held on 11th March 2016 at Kariobangi South Primary School in Nairobi. The goal of the Campaign is to reduce litter and affect long-term behaviour change among global youth with the main objective being to raise awareness of the effect of litter on the local environment and wider community, increase student knowledge and practical skills in preventing and managing litter, collaborate with other schools to promote Education for Sustainable Development (ESD), and influence others by communicating with them through multimedia and other channels.

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