Journalists interviewing a farmer on the impact of solar powered irrigation farming project in Garissa. The project is meant to encourage pastoralists to take up irrigated crop farming as a response to changing climate. Photo: Alvin Sika

Scientific   reports indicate that climate change may well be the greatest challenge that humanity faces in this century. According to Inter-governmental Panel on Climate Change (IPCC) over the past century mean global temperatures  have  risen by approximately 0.740C  while atmospheric concentrations of carbon dioxide increased from a pre-industrial value of 278 parts per million to 379 parts per million in 2005. Estimates show that the Earth could warm by 3° C by 2100.  Climate change affect resources that are critical to sustainable development (IPCC, 2013). For instance, the frequent droughts change rainfall patterns that are usually accompanied with other effects such as food insecurity and malnutrition among others. Climate action through mitigation and adaptation initiatives is thus fundamental. 

For real development, individuals and groups need to be empowered to gain control over their lives through active participation in their own development. The media in developing content and channelling to the public are key players in transforming individuals and communities towards climate action. It is said that peoples’ response to an environmental challenge depends on the environmental information they receive (Karembu & Kiai, 1999). Through reporting the media is capable of fostering a clear awareness to the public of the challenge of climate change and cause the masses to change their patterns of behaviour to embrace climate action initiatives. Climate change and climate action related news are however said   to be hard to ‘sell’ as expressed by some journalists. 

Therefore the media has a huge role in advocating for Climate Action. The media has a role in providing voice to affected communities, educating communities so that they are cushioned against the impacts of climate change. Similarly, the media can link citizens with policy makers and promote informed and meaningful discussion about climate change mitigation and adaptation (Anderson, 2009). Effective climate action needs improved knowledge base of the public about climate change and equipping them with skills for climate action; something which the media can help achieve. In the day to day to activities of reporting, journalist can  tailor content to build capacity of local communities to help them adapt to the adverse impacts of climate change as well as take opportunities such as those offered in clean development mechanisms. Media involvement in climate reporting is a basis for humankind given that people need to be constantly informed. Media creates awareness and builds capacity on mitigation and adaptation options and its coverage of climate change remains, a significant factor in shaping public perceptions, opinions and attitudes toward the issue. Lastly, the media mediates the scientific opinion on climate change for instance that the global instrumental temperature record shows increase in recent decades and that the trend is caused mainly by human-induced emissions of greenhouse gases (UNEP, 2006)

References

Anderson, A. (2009). Media, Politics and Climate Change: Towards a New Research Agenda. Sociology compass3(2), 166-182.

Intergovernmental Panel on Climate Change (IPPC). (2013). Climate Change 2013: The Physical

Science Basis. Working Group I Contribution to the IPCC Fifth Assessment Report. Cambridge,

United Kingdom: Cambridge University Press. www.ipcc.ch/report/ar5/wg1

Kiai,W. and Karembu, M. (1999). Understanding Environmental Communication in Kenya. Nairobi: African Council for Communication Education.

UNEP (2006), Environmental Reporting for African Journalists

16 replies
  1. Sheryl Schmollinger
    Sheryl Schmollinger says:

    Hiya, I’m really glad I’ve found this info. Today bloggers publish just about gossip and internet stuff and this is really annoying. A good site with exciting content, this is what I need. Thanks for making this web-site, and I will be visiting again. Do you do newsletters by email?

    Reply
  2. Alexa
    Alexa says:

    I have learn some good stuff here. Certainly value bookmarking for revisiting.
    I surprise how much attempt you place to create this
    type of great informative website.

    Reply
  3. 카지노사이트
    카지노사이트 says:

    That’s why people would rather put faith in their ideas than invest countless hours of work towards making it happen. Like the character of Mark Zuckerberg famously said in “The Social Network” movie: “If you guys were the inventors of Facebook, you’d have invented Facebook.”
    The most painful mistake I see entrepreneurs make is launching before learning. For example, you may decide you want to launch a marketing consulting company, so you hastily make a website, content and reach out to people, but you haven’t yet figured out who your target clientele is. What people actually need help with or what you’re specifically good at. So no one bites.”
    카지노사이트

    Reply
  4. Alene Bajdas
    Alene Bajdas says:

    Have you ever thought about creating an ebook or guest authoring on other sites? I have a blog based on the same information you discuss and would love to have you share some stories/information. I know my visitors would value your work. If you’re even remotely interested, feel free to shoot me an email.

    Reply
  5. Santiago Hennon
    Santiago Hennon says:

    Greetings from Los angeles! I’m bored to death at work so I decided to browse your blog on my iphone during lunch break. I love the information you provide here and can’t wait to take a look when I get home. I’m shocked at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, amazing blog!

    Reply
  6. Antonio
    Antonio says:

    Just want to say your article is as astonishing.
    The clarity in your post is simply cool and i can assume you’re an expert on this subject.
    Well with your permission allow me to grab your RSS feed to keep up to date with
    forthcoming post. Thanks a million and please keep up the enjoyable
    work.

    Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *